---
title: Your Guide to All Things Skincare
description: From cleanser to serum, it can be tough to know where to start when caring for your skin. Read on to get the skincare scoop.
image: https://blog.activeandfitdirect.com/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_Feature_Skincare%20Guide.jpg
---

[![Company Logo](https://f.hubspotusercontent40.net/hub/8124098/hubfs/Logo/white-logo.png?width=442&height=208&name=white-logo.png)](https://blog.activeandfitdirect.com/) [![Company Logo](https://blog.activeandfitdirect.com/hs-fs/hubfs/AF%20Branding/Active%26Fit_RGB_1.jpg?width=300&height=62&name=Active%26Fit_RGB_1.jpg) white-logo](https://blog.activeandfitdirect.com/)

Search Site Search

# Your Guide to All Things Skincare

[Envelope](mailto:?body=https://blog.activeandfitdirect.com/tag/wellness/skincare) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.activeandfitdirect.com/tag/wellness/skincare) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.activeandfitdirect.com/tag/wellness/skincare)

Oct 19, 2026

### From cleanser to serum, it can be tough to know where to start when caring for your skin. Read on to get the skincare scoop.

Whether you're standing in the skincare aisle at the store or bombarded with ads for that “magical skincare must-have,” the world of skincare has become overwhelming. But it doesn't have to be. In fact, keeping it basic is often better. Here's a guide to what some common skincare ingredients may—or may not—do for your skin.

Your skin is the largest organ in the body, so it’s important to take care of it. But how? How do I heal my acne? What do all these ingredients do? How many products should I use? What even is a serum? If these questions are floating around in your head and you've fallen into a skincare trance, you're not alone. A skincare routine can be a soothing, [mindful way](https://blog.activeandfitdirect.com/tag/challenges/mindful-moments) to wake up and wind down. It's all fun and games until someone gets confused, or gets acne, a rash, or dry spots…you know the drill. It helps to understand what exactly is in the skincare products you choose. You’ve likely heard of the products and ingredients below. But unlike many vague ads, let's define their roles in your skin and how to know if they’re right for your [skin type.](https://health.clevelandclinic.org/understanding-skin-types)![Someone applying cream to their hands as part as their skincare routine.](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_Applying%20moisturizer.jpg?width=510&height=288&name=Wellness_Applying%20moisturizer.jpg)

#### What do common skincare products do?

Here’s a quick look at the basics of a skincare routine. Before we jump in, keep in mind that *expensive* does not equal *effective*. You can often find reliable skincare at the drugstore with the same ingredients as products with fancy packaging.

Another good rule of thumb: if a product’s claims seem too good to be true, they probably are. Any product that promises to “detox,” “energize,” “repair DNA,” “melt fat,” or deliver dramatic anti-aging results likely has little evidence to back those claims up.

Cleanser: Removes dirt, extra oil, and other impurities to keep your pores clear.

Toner: A water-like liquid swiped on with a cotton round or towel after cleansing to hydrate or soothe the skin.

Serum: A concentrated liquid that delivers active ingredients, such as vitamin C, retinol, or hyaluronic acid.

Moisturizer: Helps hydrate the skin and support the skin barrier.

Lotion: A lightweight type of moisturizer that absorbs quickly.

Sunscreen: This is one product you should not skip in your skincare routine. It helps protect your skin from UV damage.

- Mineral sunscreen uses zinc oxide or titanium dioxide to reflect UV rays. It’s good for sensitive skin but may leave a white cast.
- **Chemical sunscreen** absorbs UV rays and converts them to heat. It’s good for daily wear but may bother sensitive skin.

![A woman applying moisturizer to her cheek while looking in a bathroom mirror and holding a jar of face cream as part of a daily skincare routine.](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_skincare%20products.jpg?width=510&height=288&name=Wellness_skincare%20products.jpg)

#### Hydrating and moisturizing ingredients

These ingredients are your go-to choices for quenching dry skin. *Hydrating* ingredients are known as humectants, which attract water to the skin. *Moisturizing* ones help seal in that water. If your skin feels tight, dull, or flaky, these ingredients may be worth adding to your routine. In fact, you’ll often find them listed on labels together. Quick tip: apply these within 3 minutes of washing your face for best absorption.

Hyaluronic acid is produced naturally by your body, especially in your eyes, joints, and skin. It makes your skin flexible and holds a *lot* of water. Its strong molecules also support the growth of new tissue, making hyaluronic acid helpful for wound healing. The term “acid” can sound off-putting, but this is a very safe topical ingredient.

Glycerin is one of the most common ingredients in cosmetics and is often considered the most effective humectant. It’s a natural compound from vegetable oils or animal fats. Glycerin pulls water from the nearest source, which is often the lower levels of skin. This can be very dehydrating. So, your best bet is to choose products that *have* glycerin in them, rather than using pure glycerin.

Ceramides are fats that make up about half of your skin’s outer layer. As you age, your skin can’t replenish ceramides as quickly. The ceramides added to skincare products can help fill in the gaps in a damaged [skin barrier.](https://www.health.harvard.edu/healthy-aging-and-longevity/the-bodys-overlooked-defense-system)  Ceramides also help strengthen and restore your skin barrier, lock in moisture, and support overall skin health.

Shea butter is a rich moisturizer that’s high in fatty acids. So, a little goes a long way. By forming a protective layer, it helps your skin retain moisture. It also gives you a boost of vitamins A and E, along with other antioxidants, to protect skin from daily irritants around you. Shea butter is best for very dry skin as it can soothe and soften dry patches.

Squalane, like the ingredients listed above, helps seal in moisture and repair the skin barrier. It’s a lightweight, oil-like compound that helps hydrate skin. Your body produces this lipid as *squalene*. Because it offers lightweight nourishment, squalane works well for most skin types. It can leave your skin feeling silky, but not greasy.

![Natural shea butter in a glass bowl alongside whole shea nuts on a wooden table, commonly used in skincare and moisturizing products.](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_shea%20butter.jpg?width=510&height=288&name=Wellness_shea%20butter.jpg)

#### Brightening and tone-evening ingredients

Skincare products with these ingredients can reduce dark spots from acne scars, hyperpigmentation, and sun damage. The key is to use them consistently over a few months. And don’t skimp on the sunscreen.

Vitamin C is a powerful antioxidant that helps protect your skin from environmental damage. It can improve the look of wrinkles and dark spots with little irritation, if any. Vitamin C also helps make collagen—a protein that keeps skin firm and strong. It may help your skin look more radiant. Vitamin C products can become less effective when exposed to air, light, or heat. Toss them if they change color (oxidize).

Niacinamide is a type of vitamin B3 that supports skin health in many ways. It tells your skin to produce ceramides and limits the transfer of pigment. It's recommended by dermatologists to brighten skin tone and help fade dark spots. Niacinamide has also been shown to ease inflammation, reduce redness, and balance oil in your skin. And while it can’t shrink pore size, it can help pores appear smaller. 

![Niacinamide facial serum in a glass dropper bottle next to a pink skincare bottle, highlighting a popular ingredient used to support skin tone and texture.](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_Niacinamide.jpg?width=510&height=288&name=Wellness_Niacinamide.jpg)

#### Exfoliating and acne ingredients

Exfoliation is the shedding of the skin’s surface. This may sound like a harsh treatment. And the truth is—it can be. The key to these products is to avoid overdoing it. Overuse can damage your skin barrier. Use no more than 3 times per week, and introduce just one new product at a time.

Be aware that these products can make your skin more sensitive to the sun, so wear sunscreen.

- Salicylic acid is a topical medication that, at different strengths, treats many skin problems like acne, dandruff, warts, and psoriasis. It helps shed dead skin cells and unclogs pores, so it’s a go-to for acne. Some people notice dryness or irritation while using it.
- Alpha hydroxy acids (AHAs) help improve skin texture and tone, smooth fine lines, and unclog pores by making the outer layer of dead skin cells shed. So they can make skin look brighter and smoother. Common AHAs are glycolic acid and lactic acid.
- **Benzoyl peroxide** helps kill acne-causing bacteria. It’s a common acne treatment because it can shrink and dry out pimples, prevent new breakouts, and lower inflammation. It comes in strengths from 2.5% to 10%. Starting lower may help reduce irritation. Benzoyl peroxide can cause dryness or more intense reactions. It can also bleach fabrics. Try a small amount on a small area of skin first, and wash your hands after applying.

![Close-up of facial skincare product being applied to the cheek, highlighting the use of topical treatments for acne-prone skin and blemishes.](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_acne%20skin%20care.jpg?width=510&height=288&name=Wellness_acne%20skin%20care.jpg)

#### Skin renewal and anti-aging ingredients

While nothing can stop aging, some ingredients have research-backed benefits for smoother and firmer-looking skin when used consistently. Here are some common ones:

- Retinol/retinoids are ingredients that help your skin make new cells more quickly. They can improve fine lines, wrinkles, uneven texture, and acne. But some people notice dryness, peeling, or irritation when they first start using them. Use these only 3 times per week at first. *Avoid using retinoids during pregnancy.*
- Collagen is a protein that helps keep your skin firm and elastic. But topical collagen is not likely to make a difference in your skin because the molecules are too big to be absorbed.
- Peptides are amino acids that can ease inflammation. But effective formulas tend to have a higher price tag. Some products may help hydrate, repair skin structure, and trigger collagen production. Like collagen, some peptides are too big for the skin to absorb well. And evidence is still lacking compared to retinol.

There is a lot of skincare buzz out there. It’s easy to get overwhelmed and fall into a trap of a complex, multi-step skincare regimen. Keep in mind that you can keep your skin (and bank account) happy by taking your routine back to basics: cleanse, moisturize, prevent sun damage.

There may be other ingredients not listed here from which you could benefit. If you have a chronic skin condition that isn’t responding to over-the-counter treatments, talk with a dermatologist. They can help you make sure you’re doing what’s best to keep your skin at its healthiest.

![A woman applying a facial serum with a dropper during a skincare routine](https://blog.activeandfitdirect.com/hs-fs/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_retinol.jpg?width=510&height=288&name=Wellness_retinol.jpg)

 

##### Thanks for reading this article! Ready to take your next step toward an active and fit lifestyle? The Active&Fit Direct™ program (offered through sponsoring organizations and employers) can get you moving! [Learn more and check your eligibility](https://www.activeandfitdirect.com/?&utm_medium=referral&utm_source=af_blog&utm_content=article_widget). If you are a Medicare, Medicaid, Medicare Advantage, or Dual Special Needs Plan (DSNP) enrollee, your health plan may provide a subsidized fitness program. Be sure to discuss program availability and eligibility requirements with your health plan.

*The information in this and other Active&Fit® blog articles is not intended to take the place of regular medical care or advice. Please check with your doctor before using this information or beginning any fitness or self-care program. Images used for this article do not depict any members of the Active&Fit Direct program.*

 

References

American Academy of Dermatology Association. (2026, January 2). *Dermatologists' top tips for relieving dry skin.* [https://www.aad.org/public/everyday-care/skin-care-basics/dry/dermatologists-tips-relieve-dry-skin](https://www.aad.org/public/everyday-care/skin-care-basics/dry/dermatologists-tips-relieve-dry-skin)

American Academy of Dermatology Association. (2026, February 6). *How to safely exfoliate at home*. [https://www.aad.org/public/everyday-care/skin-care-secrets/routine/safely-exfoliate-at-home](https://www.aad.org/public/everyday-care/skin-care-secrets/routine/safely-exfoliate-at-home)

Becker, L. C., Bergfeld, W. F., Belsito, D. V., Hill, R. A., Klaassen, C. D., Liebler, D. C., Marks, J. G., Jr., Shank, R. C., Slaga, T. J., Snyder, P. W., Gill, L. J., & Heldreth, B. (2019). Safety assessment of glycerin as used in cosmetics. *International Journal of Toxicology, 38*(3 Suppl.), 6S–22S. [https://doi.org/10.1177/1091581819883820](https://doi.org/10.1177/1091581819883820)

Benson, D. (2026, April 29). *From serum to supplement: How niacinamide supports healthier skin.* Baylor College of Medicine Blog Network. [https://blogs.bcm.edu/2026/04/29/from-serum-to-supplement-how-niacinamide-supports-healthier-skin/](https://blogs.bcm.edu/2026/04/29/from-serum-to-supplement-how-niacinamide-supports-healthier-skin/)

Bergfeld, W. (2024, July 31). *Peptides for skin care: Are they worth it?* Cleveland Clinic Health Essentials. [https://health.clevelandclinic.org/peptides-for-skin](https://health.clevelandclinic.org/peptides-for-skin)

Bullock, T. (2024, May 24). *The difference between mineral and chemical sunscreens.* Cleveland Clinic Health Essentials. [https://health.clevelandclinic.org/mineral-vs-chemical-sunscreen](https://health.clevelandclinic.org/mineral-vs-chemical-sunscreen)

Caratelli, L., Smith, H., & Friscia, D. (2023). 42021 Glycerin-based leave-on products provide fast-acting hydration in people with moderate skin dryness. *Journal of the American Academy of Dermatology, 89*(3, Suppl.), AB171. [https://doi.org/10.1016/j.jaad.2023.07.685](https://doi.org/10.1016/j.jaad.2023.07.685)

Cleveland Clinic. (2022, May 4). *Hyaluronic acid: What it is, benefits, how to use & side effects.* [https://my.clevelandclinic.org/health/articles/22915-hyaluronic-acid](https://my.clevelandclinic.org/health/articles/22915-hyaluronic-acid)

Cleveland Clinic. (2025, April 15). *What are ceramides?* [https://health.clevelandclinic.org/ceramides](https://health.clevelandclinic.org/ceramides)

Cleveland Clinic. (2026, February 6). *Top 6 benefits of niacinamide.* [https://health.clevelandclinic.org/niacinamide](https://health.clevelandclinic.org/niacinamide)

Cleveland Clinic. (n.d.). *Salicylic acid cream, gel, lotion, or topical solution.* Cleveland Clinic. [https://my.clevelandclinic.org/health/drugs/20341-salicylic-acid-topical-gel-cream-lotion-solution](https://my.clevelandclinic.org/health/drugs/20341-salicylic-acid-topical-gel-cream-lotion-solution)

Gehring W. (2004). Nicotinic acid/niacinamide and the skin. *Journal of Cosmetic Dermatology, 3*(2), 88–93. [https://doi.org/10.1111/j.1473-2130.2004.00115.x](https://doi.org/10.1111/j.1473-2130.2004.00115.x)

Lin, T.-K., Zhong, L., & Santiago, J. L. (2018). Anti-inflammatory and skin barrier repair effects of topical application of some plant oils. *International Journal of Molecular Sciences, 19*(1), 70. [https://doi.org/10.3390/ijms19010070](https://doi.org/10.3390/ijms19010070)

Mukherjee, S., Date, A., Patravale, V., Korting, H. C., Roeder, A., & Weindl, G. (2006). Retinoids in the treatment of skin aging: An overview of clinical efficacy and safety. *Clinical Interventions in Aging, 1*(4), 327–348. [https://doi.org/10.2147/ciia.2006.1.4.327](https://doi.org/10.2147/ciia.2006.1.4.327)

Nathan, N., & Patel, P. (2021, November 10). *Why is topical vitamin C important for skin health?* Harvard Health Publishing. [https://www.health.harvard.edu/blog/why-is-topical-vitamin-c-important-for-skin-health-202111102635](https://www.health.harvard.edu/blog/why-is-topical-vitamin-c-important-for-skin-health-202111102635)

Papakonstantinou, E., Roth, M., & Karakiulakis, G. (2012). Hyaluronic acid: A key molecule in skin aging. *Dermato-Endocrinology, 4*(3), 253–258. [https://doi.org/10.4161/derm.21923](https://doi.org/10.4161/derm.21923)

Pintea, A., Manea, A., Pintea, C., Vlad, R.-A., Bîrsan, M., Antonoaea, P., Rédai, E. M., & Ciurba, A. (2025). Peptides: Emerging candidates for the prevention and treatment of skin senescence: A review. *Biomolecules, 15*(1), 88. [https://doi.org/10.3390/biom15010088](https://doi.org/10.3390/biom15010088)

Sauer, N., Oślizło, M., Brzostek, M., Wolska, J., Lubaszka, K., & Karłowicz-Bodalska, K. (2023). The multiple uses of azelaic acid in dermatology: Mechanism of action, preparations, and potential therapeutic applications. *Advances in Dermatology and Allergology, 40*(6), 716–724. [https://doi.org/10.5114/ada.2023.133955](https://doi.org/10.5114/ada.2023.133955)

Tang, S. C., & Yang, J. H. (2018). Dual Effects of Alpha-Hydroxy Acids on the Skin. *Molecules (Basel, Switzerland), 23*(4), 863. [https://doi.org/10.3390/molecules23040863](https://doi.org/10.3390/molecules23040863)

U.S. Food and Drug Administration. (2026, June 9). *Sunscreen: How to help protect your skin from the sun.* [https://www.fda.gov/drugs/understanding-over-counter-medicines/sunscreen-how-help-protect-your-skin-sun](https://www.fda.gov/drugs/understanding-over-counter-medicines/sunscreen-how-help-protect-your-skin-sun)

   
*This article was written by Celina Johnson, edited by Jason Nielsen, and clinically reviewed by Rebecca Potter, PharmD, on August 18, 2026.* 

*![AF\_ColorBar\_RGB\_Large](https://blog.activeandfitdirect.com/hs-fs/hubfs/00_AFD%20Branding/Color%20Bars/AF_ColorBar_RGB_Large.png?width=800&height=13&name=AF_ColorBar_RGB_Large.png)*

 

*[![Blog Homepage](https://no-cache.hubspot.com/cta/default/4313304/c162df1c-f3df-400b-ae56-be2b638aaeff.png)](https://cta-redirect.hubspot.com/cta/redirect/4313304/c162df1c-f3df-400b-ae56-be2b638aaeff)*

 

About the Author The Active&Fit® Blog Team at American Specialty Health

**The Active&Fit® Blog** is brought to life by a seasoned team of professionals at American Specialty Health (ASH), an organization with nearly 2 decades of experience in fitness and wellness programming. The Active&Fit® blog writers, editors, clinicians, designers, and marketing specialists are dedicated to delivering engaging, evidence-based wellness content. Every article is carefully researched and clinically reviewed for accuracy. Our goal? Content that supports healthy living through trusted, research-based insights on fitness, nutrition, and mental well-being, tailored specifically for people seeking to live more vibrant, active lives.

[Wellness](https://blog.activeandfitdirect.com/tag/wellness)

##### Like it? Share it:

[Envelope](mailto:?body=https://blog.activeandfitdirect.com/tag/wellness/skincare) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.activeandfitdirect.com/tag/wellness/skincare) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.activeandfitdirect.com/tag/wellness/skincare)

### You may also like

[Easy Ways to Cut Down on Microplastics in Everyday Life](https://blog.activeandfitdirect.com/tag/challenges/microplastics)

##### [Easy Ways to Cut Down on Microplastics in Everyday Life](https://blog.activeandfitdirect.com/tag/challenges/microplastics)

26 October, 2026

Learn easy, everyday swaps to help you cut back on microplastics—from food containers and water bottles to clothing, ski...

[Read this article](https://blog.activeandfitdirect.com/tag/challenges/microplastics)

[Envelope](mailto:?body=https://blog.activeandfitdirect.com/tag/wellness/skincare) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.activeandfitdirect.com/tag/challenges/microplastics) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.activeandfitdirect.com/tag/challenges/microplastics)

[The No Hands Challenge: What’s Your Sitting-Rising Test Score?](https://blog.activeandfitdirect.com/tag/challenges/sitting-rising-test)

##### [The No Hands Challenge: What’s Your Sitting-Rising Test Score?](https://blog.activeandfitdirect.com/tag/challenges/sitting-rising-test)

3 August, 2026

Can you sit on the floor and stand back up without using your hands? Learn what the sitting-rising test tells you about ...

[Read this article](https://blog.activeandfitdirect.com/tag/challenges/sitting-rising-test)

[Envelope](mailto:?body=https://blog.activeandfitdirect.com/tag/wellness/skincare) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.activeandfitdirect.com/tag/challenges/sitting-rising-test) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.activeandfitdirect.com/tag/challenges/sitting-rising-test)

[5 Summer Workouts to Beat the Heat](https://blog.activeandfitdirect.com/tag/fitness/summer-workouts)

##### [5 Summer Workouts to Beat the Heat](https://blog.activeandfitdirect.com/tag/fitness/summer-workouts)

27 July, 2026

Hot weather can sap your energy and motivation to work out. But with a little planning and some creativity, you can conq...

[Read this article](https://blog.activeandfitdirect.com/tag/fitness/summer-workouts)

[Envelope](mailto:?body=https://blog.activeandfitdirect.com/tag/wellness/skincare) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.activeandfitdirect.com/tag/fitness/summer-workouts) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.activeandfitdirect.com/tag/fitness/summer-workouts)

[![A product of American Specialty Health](https://4313304.fs1.hubspotusercontent-na1.net/hubfs/4313304/AFD%20Blog/Template%20Items/A_Product_of_ASH_Full%20Color-01.png)](https://blog.activeandfitdirect.com/)

- [About](https://www.activeandfitdirect.com/About)
- [Terms and Conditions](https://www.activeandfitdirect.com/TermsAndConditions)

- [FAQ](https://www.activeandfitdirect.com/faq)
- [Site Map](https://www.activeandfitdirect.com/sitemap)

- [Privacy Statement](https://www.activeandfitdirect.com/Privacy)

- [Contact Us](https://www.activeandfitdirect.com/contactus)

---

Clicking on these links will take you away from activeandfitdirect.com. The Active&Fit Blog is not responsible for any content of external websites.

Do Not Sell My Personal Information for Targeted Advertising. [Learn More](https://www.activeandfitdirect.com/search#)

© 2026 American Specialty Health Incorporated (ASH). All rights reserved. The Active&Fit Direct™ program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit, Active&Fit Direct, the Active&Fit logo and the Active&Fit Direct logo are trademarks of ASH. Other names or logos may be trademarks of their respective owners. Standard fitness center and premium studio participation varies by location and is subject to change. Other restrictions may apply based on the location of your selected fitness center. Some large chains may not offer access to multiple locations with their brand. Some fitness centers do not participate in the Active&Fit Direct network for all Program Sponsors. On-demand workout videos are subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance fees, and/or the Introductory Period) at any time per the terms and conditions. If we modify a fee or make a material change to the Program, we will provide you with no less than 30 days’ notice prior to the effective date of the change. We may discontinue the Program at any time upon advance written notice. 

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "American Specialty Health",
    "url" : "https://blog.activeandfitdirect.com/author/american-specialty-health"
  },
  "dateModified" : "2026-10-19T11:00:00.324Z",
  "datePublished" : "2026-10-19T11:00:00.000Z",
  "headline" : "Your Guide to All Things Skincare",
  "image" : [ "https://blog.activeandfitdirect.com/hubfs/AFD%20Blog/Blog%20Articles/Blog%2069%20-%20Skincare/Wellness_Feature_Skincare%20Guide.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.activeandfitdirect.com/tag/wellness/skincare",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.activeandfitdirect.com/hubfs/00_AFD%20Branding/AF_Direct_Full_RGB_Direct_Full.jpg"
    },
    "name" : "American Specialty Health"
  }
}
```