Boutique gyms are small, niche fitness studios that focus on one or two types of training or exercise. These studios usually offer a premium experience and are best known for group workout classes. But many also offer personal training, open gym hours, exclusive amenities, and even wellness services. Most boutique studios cater to fitness enthusiasts who value more one-on-one attention and a specialized expertise.
There are many kinds of boutique gyms, and each one focuses on a different type of workout. Some popular studio examples include:
At most studios, you can choose to take a few classes to see which types of training and instructors appeal to you, and some even offer class discounts for new members.
Don’t forget to see what’s available for you with the Active&Fit Direct™ program. You may be eligible for discounts at a boutique gym near you.
While just the name itself has an appealing ring to it, boutique studios check off many other boxes for fitness enthusiasts. In fact, they have become so popular that large gyms are copying the model by building more intimate studios within the gym. This way, members get the best of both worlds and gyms can test whether a certain kind of workout will attract customers.
Here are some reasons boutique gyms keep on booming:
Because of the personal attention, premium facilities, smaller classes, and specialized workout experience offered by boutique classes, they can be a bit pricey. They also may charge by the hour or class. But a growing number of people are willing to pay for access to these perks. Some are even going to boutique workout classes as well as keeping their memberships in large gyms. You may find it’s worth the enhanced fitness experience. Do some research and compare prices at a few boutique gyms near you. Many also offer a free guest pass so you can try things out before you join!
Whether you’re into Pilates, yoga, or boxing, boutique studios prove that a more specialized approach to fitness can be a game-changer. With a supportive instructor and community cheering you on, sticking to your fitness goals might be easier than you think. The Active&Fit Direct program is a great place to start your search and save some money. Explore all the boutique gym options in your neighborhood here. https://www.activeandfitdirect.com/search
The information in this and other Active&Fit® blog articles is not intended to take the place of regular medical care or advice. Please check with your doctor before using this information or beginning any fitness or self-care program. Images used for this article do not depict any members of the Active&Fit Direct program.
References
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Campos, R. R., Dias, J. M., Pereira, L. M., Obara, K., Barreto, M. S., Silva, M. F., Mazuquin, B.F., Christofaro, D.G., Fernandes, R.A., Iversen, M.D., Cardoso, J. R. (2016). Effect of the Pilates method on physical conditioning of healthy subjects: A systematic review and meta-analysis.
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Cleveland Clinic. (2019). Pilates & heart health. https://my.clevelandclinic.org/health/articles/17369-pilates--heart-health
Cleveland Clinic. (2022, June 6). 5 benefits of cycling. Cleveland Clinic. https://health.clevelandclinic.org/benefits-of-cycling
Golaszewski, N. M., LaCroix, A. Z., Hooker, S. P., & Bartholomew, J. B. (2021). Group exercise membership is associated with forms of social support, exercise identity, and amount of physical activity. International Journal of Sport and Exercise Psychology, 20(2), 630–643. https://doi.org/10.1080/1612197X.2021.1891121
This article was written by Celina Johnson, edited by Jason Nielsen, and clinically reviewed by Jaynie Bjornaraa, PhD, MPH, PT, LAT, ATC, CSCS, CSPS, on July 25, 2025.