Oct 6, 2025
Promotional Material Note: This article provides information on Active&Fit Direct™, a consumer direct, member self-pay fitness program offered through hundreds of sponsoring health plans, employers and associations. If you are Medicare, Medicaid, Medicare Advantage, or Dual Special Needs Plan (DSNP) eligible, you may qualify for a subsidized fitness program. Be sure to discuss program availability and eligibility requirements with your health plan or employer group.
Ready to start your fitness journey?
The Active&Fit Direct™ program can get you moving! Whether you are brand new to working out or restarting your routine, our program has everything you need to inspire your next step. You’ll find the best in fitness—top-brand gym choices, personalized coaching, and more—all at a great price and with flexible options that make reaching your goals easier than ever.
Read on to learn all about our program and join the movement!
- Top-brand gym options
- Well-being coaching
- Free on-demand workout videos
- Flexible fitness options
- Fitness tracking
- And more!
Find your place to move
Top-brand gym options
Every fitness journey starts somewhere.
With over 20,000 participating gym and studio locations nationwide, the Active&Fit Direct program lets you choose how and where you want to get moving.
You can choose from 12,700+ standard gym locations, including top brands like 24 Hour Fitness®, Anytime Fitness®, Crunch®, and more. Plus, many of your favorite local gyms too! This is a great option if you want traditional gym amenities like free weights, treadmills, machine weights, or group workout classes. You only pay $28/mo.1 to access your preferred standard gym and there are no long-term contracts or annual fees!
Want to take your fitness game to the next level? Our premium network can get you there. Choose from 9,800+ studio locations, including top brands like Pure Barre®, Rumble®, or F45®…for 20% - 70% off retail.1 Plus, there are no long-term contracts or annual fees. With specialty exercise options like spinning, yoga, Pilates, boxing, stretching, and barre at your fingertips, there are so many great places to get your move on.
If you like to move at more than one place, bundling your gym memberships is the way to go…and you can save some dough while you do it! Maybe you want to do weight training at your regular gym during the week and get in a weekend yoga session at your favorite studio. With every gym you join after your first, you get $5 off the monthly membership rate.2 So, you can get a bigger discount on all of the ways you love to work out and never have to limit yourself to just one gym.
Get support that moves you forward
Well-being coaching
The Active&Fit Direct program offers one-on-one well-being coaching (at no additional cost) so you get the guidance you need to reach your goals, and the encouragement and accountability to keep going. We’ll match you with a trained coach who can provide education and support on wellness topics like fitness, nutrition, sleep, stress, and weight management. We even have coaches trained to help guide you through weight loss resulting from the use of GLP-1 and other anti-obesity medications. Together, you and your coach will create a customized action plan to track your progress and make lasting changes.3
Discover new ways to move
Free on-demand workout videos
Finding new ways to keep your workouts fresh is key to keeping the momentum going. With our library of 14,000+ on-demand workout videos, you can mix up your routine or be inspired by something new, all from the convenience of home. Available for free when you create an account, you can choose from categories like Cardio, Strength, Dance, Yoga, Pilates, Cycling, and more. Plus, you can work out alongside top fitness instructors like Les Mills®, SH1FT®, and YogaFit®. There are videos for all fitness levels so you can still work out on those days when you can’t make it to the gym.
Move your way
Flexible fitness options
Moving toward an active and fit lifestyle is easier when you have options. That's why the Active&Fit Direct program lets you join your favorite gym, and if circumstances change, make a change without any hassle.
- Flexible start date: Once you enroll, you can choose to start going to your gym right away, or if you're enrolling later in the month, start on the first of the following month, so you aren't paying for unused days.
- No long-term contracts: Joining a gym should be about committing to your goals—so you can sign up for any gym or studio in our network without having to worry about long-term contracts or annual fees.
- Switch gyms or cancel with ease: Sometimes in your fitness journey, it takes a while to find your groove and hit your stride. So switching gyms or even canceling your membership is easy... and you won't pay any extra fees to do it.
- Enroll your spouse: When you sign up your spouse or domestic partner for Active&Fit Direct, they
get access to the same great features as you for the same affordable price of $28/mo.4 (and you get a new workout buddy!)
Track your moves
Fitness tracking
With the Active&Fit Direct Connected!™ tool, you can monitor your activity and other health related data using a variety of popular smart watches and wearable devices like Fitbit®, Garmin®, Apple Watch®, and more.5 So whether you're counting your steps or counting calories, you can always keep up with your fitness goals.
Another way to move
The Active&Fit Now™ program
If you aren’t eligible for Active&Fit Direct, don’t get discouraged! We have another great program option for you… Active&Fit Now. It’s a sister program that’s open to the public, and it offers similar value on a variety of gyms and premium studio options. Plus, you get all the same membership perks as the Active&Fit Direct program, like well-being coaching, free online workout videos, flexible fitness options, and more. Enroll today at ActiveandFitNow.com.
Wherever you are on your fitness journey, our Active&Fit® programs can help you go further. With top-brand gyms, coaching, and tons of flexible fitness options, you get everything you need to start living an active and fit lifestyle.
Visit our website to explore what we have to offer, check eligibility, and make your move.
Thanks for reading this article!
Ready to take your next step toward an active and fit lifestyle?
The Active&Fit Direct™ program (offered through sponsoring organizations and employers) can get you moving! Learn more and check your eligibility.
If you are a Medicare, Medicaid, Medicare Advantage, or Dual Special Needs Plan (DSNP) enrollee, your health plan may provide a subsidized fitness program. Be sure to discuss program availability and eligibility requirements with your health plan.
Please check with your doctor before using this information or beginning any fitness or self-care program. Images used for this article do not depict any members of the Active&Fit Direct program.
1Fees are subject to applicable enrollment fees and taxes. Costs for premium exercise studios exceed $28/mo. for Active&Fit Direct, and $32/mo. for Active&Fit Now, plus applicable enrollment fees and taxes. Fees vary based on premium fitness studios selected.
2Members may purchase multiple standard and premium gym memberships with a $5 discount off the monthly fee for each membership purchased after their first.
3The Active&Fit Direct and Active&Fit Now programs are not medical providers or pharmacists, and their coaches do not offer medical or pharmaceutical advice. They cannot and do not diagnose or treat medical, mental health, or other health conditions. Coaches provide general information for educational purposes only. For any medical or health concerns, consult a qualified healthcare professional.
4Add a spouse/domestic partner to a primary membership for additional monthly fees. Spouses/domestic partners must be 18 years or older. Fees are subject to applicable enrollment fees and taxes. Costs for premium exercise studios exceed $28/mo., plus applicable enrollment fees and taxes. Fees will vary based on fitness center selection.
5Purchase of a wearable fitness tracker or app may be required to use the Connected! tool and is not reimbursable by the Active&Fit Direct or Active&Fit Now program.
© 2025 American Specialty Health Incorporated (ASH). All rights reserved. The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit, Active&Fit Direct, Active&Fit Direct Connected!, Active&Fit Now, and the Active&Fit Direct logo are trademarks of ASH. Other names or logos may be trademarks of their respective owners. Standard fitness center and premium studio participation varies by location and is subject to change. Other restrictions may apply based on the location of your selected fitness center. Some large chains may not offer access to multiple locations with their brand. Some fitness centers do not participate in the Active&Fit Direct network for all Program Sponsors. On-demand workout videos are subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance fees, and/or the Introductory Period) at any time per the terms and conditions. If we modify a fee or make a material change to the Program, we will provide you with no less than 30 days’ notice prior to the effective date of the change. We may discontinue the Program at any time upon advance written notice.
